Post-Katrina: Putting the human back in marketing
As I get ready for my summer vacation in the Northwest, my thoughts are in the South, specifically New Orleans and the Gulf Coast. That area is about to mark the third anniversary of Hurricane Katrina....
View ArticleMarketers look over their shoulders as recession hits
So we’re officially in a recession. That explains those paranoid marketers looking nervously over their shoulders. They know what’s coming. Most businesses treat marketing as a discretionary expense,...
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